Tides change constantly, wave by wave. We innovate the same way: small, fast, continuous steps that create big impact over time.

Smaller is easier

As a boutique global agency, we work in ultra-agile 1-hour iterations, each one delivering a complete, usable result. Small changes are cheaper, safer, more predictable, and when stacked together, they build lasting transformation. With a clear vision to guide us, we navigate and adapt as we go. Just we persist on a series of small changes, tiny experiments.

Full service resourcefulness

We solve problems by creating new products, services, brands, digital experiences, ventures, and whatever else the challenge requires—often from scratch. Using creativity, business insight, user insight, and resourcefulness, we deliver meaningful progress quickly, anywhere in the world, remote or in person.

Easy innovation for all

Turn to Tides was founded by Trieu Huynh, a Dutch innovation expert with 25+ years of global experience. Trieu is an engineer, entrepreneur, designer, musician, athlete, guest lecturer, AI expert, online expert and digital nomad serving clients of all sizes—from corporates to startups to individuals with the desire to change. We work via hourly/daily fees, equity, revenue share, innovation-as-a-service, or pro bono when it truly matters.

If you want innovation to feel easy, and actually succeed, we invite you to Turn to Tides for a refreshing introduction.